The wonderful Flair Communications of Fredericksburg, Virginia, came to me for a logo design for one of their clients, the Virginia Beer Distribution Co. The VBDC needed a logo and colour palette to be used across their various marketing and communications channels. They had a few ideas in terms of what they were looking for, but needed help to refine those ideas. I presented 4 different concepts to them and this design was the one they knew perfectly represented their business.