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Virginia Apples

Project Type

Logo Design

Client Location

Virginia, USA

Website

Flair Communication came to me for a logo redesign for one of their clients, Virginia Apples. VA felt that their current logo was old fashioned, over complicated and difficult to use on different applications.

The only part of the old logo that the client liked, was how the apple projected out of the western part of the state since that’s where the apples are grown, but also admitted that they were not married to that idea, especially if it meant holding back or limiting the new design.

After just one concept, the client loved their new logo and it's now in use across their website, social media and all other marketing channels.

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