I designed the Grove & Bloom Wellness logo for a client of Flair Communication in Virginia, USA. It has been designed to reflect the brand’s core balance between grounding and flourishing. The Grove represents roots, calm, and stability. This is shown through natural, organic lines that branch and weave around the central female figure, symbolizing grounding and connection. The Bloom brings softness, growth, and joy. Floral and petal-like elements suggest flourishing, seasonal rhythms, and a warm, heart-centred energy. Together, these elements create a harmonious image of grounding and blossoming - a visual expression of presence, joy, and the brand’s nurturing ethos.