I designed the logo for Elevate + Physical Therapy and Wellness to reflect the centre's focus on longevity, luxury, and personalized care. Drawing inspiration from the brand’s vision as a high-end Manhattan facility, the design balances sophistication with approachability, appealing to motivated clientele seeking concierge-level services. The visual identity emphasizes strength, movement, and growth—core elements of physical therapy and wellness—while leaving room for the brand’s future expansion into Pilates, nutritional counselling, sauna sessions, and corrective programs. The result is a logo that conveys both luxury and vitality, aligning seamlessly with the centre's mission of elevating recovery, wellness, and long-term health.