Creswell Sciences is another collaboration with Vision Marketing in Bordon, Hampshire. They have been tasked with creating a website for Creswell Sciences and they asked me to take care of the branding. Creswell Sciences field of expertise is in cellular biology with a synthesis of chemistry, physics and a good deal of practical engineering. They asked for their logo to represent water and/or nature, because their key product is water-based, and its USP is its beneficial effect on nature and the environment. They specifically asked that their logo wasn't overly flashy, modern or shiny and really didn't want anything resembling something you would expect of an American football team or that style of logo. Luckily they love their new logo and how it encapsulates all aspects of the business in such a simple way.