Code Zero asked for branding that would set them apart, whilst being really simple, very straightforward and easily adaptable to any environment or application. They also wanted it to have a nautical feel, be very modern and give the a refined, exclusive, look and feel. To create the branding I took inspiration from sails, from the globe, and I also wanted to work in the letter 'C' and a numerical '0' to represent 'Zero' but I wanted all of this to be super subtle.