Sight Research UK was a huge but really enjoyable project. The amazing Laura from Sight Research UK contacted me to enquire about completely new branding for their incredible charity. They were in the process of having a new website designed and they were also changing their name from National Eye Research Centre, so they needed completely new branding. Laura wanted something to reflect an eye, but she didn't want anything too obvious or over used. She also liked the thought of representing all the people associated with the charity. We worked together tirelessly and pondered several different designs until there were two left. Laura put the two different concepts out to a public vote and this concept was the winner.