Tom from Evitec contacted me when he was about to set up a specialist EV Charge Point installation company. It was a really enjoyable project, because Tom is every bit as obsessed with small details as I am and we had some pretty funny conversations about things that few other people would ever notice. We went through several different ideas, and often disagreed on certain elements of how the branding should appear, but we did agree that this design was the best overall. It perfectly represents the business, it's bold and memorable, and it can adapt to any application. For this design I worked in the important 'EV' element whilst taking inspiration from an electricity bolt.