Adam from Susan's Danstudio approached me for a logo design for their established and highly respected dance studio in Sheffield. They have been in business for years and have an extremely loyal client base, but they felt that their current logo wasn't representing the business in the best light and could even be holding them back from attracting new clients. So they decided on a name change to DNA Dance Studios, because the business has always been family run, and with the new name, they needed a new logo. Adam had a pretty fixed idea of what he wanted from the logo having designed something himself, but I decided to test the water and see if he would consider something totally different, totally new and completely bespoke. Luckily he loved the concept and here we have the new logo for DNA Dance Studios.